To expand your business and to achieve higher audience group it becomes necessary to enhance customer experience by making the web page and application user friendly. The customer should enjoy using the application. They should be exited to check out the regular updates and the product and services should amaze them. They should have such enchanting experience that they are lured to visit the website again and again and cannot stop themselves to take up your services. Customers expect competent and personalized service and they want that they are easily connected with a company at any time, in person or virtually, over any communication channel they want to use. The company needs to make sure that every aspect of customer needs should be taken care of.